How to Get Your Book Reviewed: Tips for Small Press and Self-Published Authors

In case if you are wondering why you should make an extra effort to have your book reviewed, the answer is simple: reviews sell books. Advertising has become ineffective these days; people are tired of paid ads and simply ignore them. You can pay hundreds, if not thousands, to place an ad for your book in some magazine and have little or no sales increase in return. Reviews, on the other hand, are regarded with much more attention. People trust book reviews because it is someone’s independent opinion.

Big publishers have their own, established venues of getting reviews for their new releases. Review copies of every new title are sent out automatically and well in advance, before publication. Authors who work with such a publisher don’t have to worry about that. But what about those who have their masterpiece printed with a small press publisher?

Asking your friends and family to review your book on Amazon and other sites is fine, but this should be your last resort, not the first. Friends can be forgetful, and you don’t want to be a pest reminding them about that review they’d promised to write over and over again. Besides, not everyone is a gifted reviewer. While something like “This is such a cool book, I couldn’t put it down!” may be touching, it is not a quality review that portrays your work well. That’s why you need to contact someone who is an experienced (not necessarily professional) reviewer.

My first advice would be, forget about the New York Times – for now. Dream big, but start small. Many renowned, well-established book reviewers do not accept small press and especially self-published titles. Discrimination? Perhaps, but they’re the boss.

Do some online research, find book reviewing places that are open for titles like yours. Midwest Book Review (http://www.midwestbookreview.com) is one such place, they actually state on their website that they give “priority consideration to small publishers, self-published authors.” Reader Views (http://www.readerviews.com) is another website that does not seem to scorn small press books.

Another thing you can do is to go to Amazon.com and contact reviewers who post there. As you probably know, Amazon has its own system of product reviews done by customers, and each book reviewer has their own profile where they often leave contact information. Some even invite authors to send review queries. One way to go about it is to find a book similar to yours and see who reviewed it; then you can go to the reviewer’s profile.

When you have found a potential reviewer, study their submission guidelines and make sure you follow them. Never send just the book: provide a cover letter and, of course, don’t forget to thank them.

Now, what if you send out a copy of your book and do not get a review? Or get one that is not very favorable? Well, it happens. Be prepared to waste a copy or two. Some book reviewing places specifically state that your book may or may not be accepted; in other cases, they invite you to send the book but later on cannot find a reviewer for it. It is up to you whether you take the risk. I always say, if you do nothing, nothing happens. Would you rather waste a copy of your book or an opportunity?

Written by LauraLond

How to Write a Book Review

The following are standard procedures for writing book reviews; they are suggestions, not formulae that must be used.

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1. Write a statement giving essential information about the book: title, author, first copyright date, type of book, general subject matter, special features (maps, color plates, etc.), price and ISBN.

2. State the author’s purpose in writing the book. Sometimes authors state their purpose in the preface or the first chapter. When they do not, you may arrive at an understanding of the book’s purpose by asking yourself these questions:

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a. Why did the author write on this subject rather than on some other subject?

b. From what point of view is the work written?

c. Was the author trying to give information, to explain something technical, to convince the reader of a belief’s validity by dramatizing it in action?

d. What is the general field or genre, and how does the book fit into it? (Use outside sources to familiarize yourself with the field, if necessary.) Knowledge of the genre means understanding the art form. and how it functions.

e. Who is the intended audience?

f. What is the author’s style? Is it formal or informal? Evaluate the quality of the writing style by using some of the following standards: coherence, clarity, originality, forcefulness, correct use of technical words, conciseness, fullness of development, fluidity. Does it suit the intended audience?

g. Scan the Table of Contents, it can help understand how the book is organized and will aid in determining the author’s main ideas and how they are developed – chronologically, topically, etc.

g. How did the book affect you? Were any previous ideas you had on the subject changed, abandoned, or reinforced due to this book? How is the book related to your own course or personal agenda? What personal experiences you’ve had relate to the subject?

h. How well has the book achieved its goal?

i. Would you recommend this book or article to others? Why?

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3. State the theme and the thesis of the book.

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a. Theme: The theme is the subject or topic. It is not necessarily the title, and it is usually not expressed in a complete sentence. It expresses a specific phase of the general subject matter.

b. Thesis: The thesis is an author’s generalization about the theme, the author’s beliefs about something important, the book’s philosophical conclusion, or the proposition the author means to prove. Express it without metaphor or other figurative language, in one declarative sentence.

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Example

Title: We Had it Made

General Subject Matter: Religious Intolerance

Theme: The effects of religious intolerance on a small town

Thesis: Religious intolerance, a sickness of individuals, contaminates an entire social group

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4. Explain the method of development-the way the author supports the thesis. Illustrate your remarks with specific references and quotations. In general, authors tend to use the following methods, exclusively or in combination.

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a. Description: The author presents word-pictures of scenes and events by giving specific details that appeal to the five senses, or to the reader’s imagination. Description presents background and setting. Its primary purpose is to help the reader realize, through as many sensuous details as possible, the way things (and people) are, in the episodes being described.

b. Narration: The author tells the story of a series of events, usually presented in chronological order. In a novel however, chronological order may be violated for the sake of the plot. The emphasis in narration, in both fiction and non-fiction, is on the events. Narration tells what has happened. Its primary purpose is to tell a story.

c. Exposition: The author uses explanation and analysis to present a subject or to clarify an idea. Exposition presents the facts about a subject or an issue as clearly and impartially as possible. Its primary purpose is to explain.

d. Argument: The author uses the techniques of persuasion to establish the truth of a statement or to convince the reader of its falsity. The purpose is to persuade the reader to believe something and perhaps to act on that belief. Argument takes sides on an issue. Its primary purpose is to convince.

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5. Evaluate the book for interest, accuracy, objectivity, importance, thoroughness, and usefulness to its intended audience. Show whether the author’s main arguments are true. Respond to the author’s opinions. What do you agree or disagree with? And why? Illustrate whether or not any conclusions drawn are derived logically from the evidence. Explore issues the book raises. What possibilities does the book suggest? What has the author omitted or what problems were left unsolved? What specific points are not convincing? Compare it with other books on similar subjects or other books by the same as well as different authors. Is it only a reworking of earlier books; a refutation of previous positions? Have newly uncovered sources justified a new approach by the author? Comment on parts of particular interest, and point out anything that seems to give the book literary merit. Relate the book to larger issues.

6. Try to find further information about the author – reputation, qualifications, influences, biographical, etc. – any information that is relevant to the book being reviewed and that would help to establish the author’s authority. Can you discern any connections between the author’s philosophy, life experience and the reviewed book?

7. If relevant, make note of the book’s format – layout, binding, typography, etc. Are there maps, illustrations? Do they aid understanding?

8. Check the back matter. Is the index accurate? Check any end notes or footnotes as you read from chapter to chapter. Do they provide important additional information? Do they clarify or extend points made in the body of the text? Check any bibliography the author may provide. What kinds of sources, primary or secondary, appear in the bibliography? How does the author make use of them? Make note of important omissions.

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9. Summarize (briefly), analyze, and comment on the book’s content. State your general conclusions. Pay particular attention to the author’s concluding chapter. Is the summary convincing? List the principal topics, and briefly summarize the author’s ideas about these topics, main points, and conclusions. Use specific references and quotations to support your statements. If your thesis has been well argued, the conclusion should follow naturally. It can include a final assessment or simply restate your thesis. Do not introduce new material at this point.

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Written by phanthach

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